Push your NPO to the limit
I help impactful people show the world how they’re improving it. It’s time you spoke up.
The best organizations don’t
convince anyone to give
You might want to ask me how to bring in more donations. I get it.
But I want to ask you something else. Why did you start this project in the first place? What brought you here? What was your dream?
Let’s work on telling that story. Because when your story is told right, people will let it touch them. They’ll connect to it. And they’ll become your most loyal supporters.
Stand Out
An NPO that touches lives gets noticed amidst the noise of endless marketing.
Stand Strong
An NPO that is proud of its roots will have its messaged read and valued and never sent to spam.
Stand Together
An NPO that stays connected with its supporters provides a sense of security and reliability.
A Little About Me
Okay, that was an intense Hero section.
Let’s relax a bit.
My name’s Danny Louis. I’m a writer and editor, born and raised in the US, and I am currently living in Israel. I’ve been writing copy for years, but somewhere along the line, I realized that I only want to work with people who are trying to fix things. People who saw a problem and decided to do something about it. That’s why I got into this niche, and that’s where I’m staying.
Because making an ad for an accounting firm is nice and all. But writing a landing page for a campaign that ends up bringing in $500k is a lot nicer :)
On a personal note, when I’m not busy writing, I’ve got three wild boys at home. That’s also why I tend to write off-the-wall stuff now and again (humor’s also good for donations, it seems).
Here’s What I can do for you
Marketing your NPO’s newest venture to your donor base is a big undertaking, even for seasoned executive directors. Let me take over the messaging so you can focus on bringing in the donations.
All projects include:
Discovery session , Research, Writing , Wireframing , Revisions , Visual Direction
Investment: $800
Investment: $1400
Investment: $1500
Investment: $1,000 - $1,600
Investment: $600 - $800
Investment: $300 - $600
$150 - $300
Every project is unique and has its own moving parts. Contact me directly to discuss your project in more detail.
I’m all earsWhat Clients Have said about me
“Danny worked with us on a fundraising campaign package. I was super impressed — especially with the pre-campaign emails he put together. He effectively used great humor to convey the urgency, which is just the tone we needed to get people involved in our campaign. I’m sure I’ll be reaching out to Danny in the future!”
Cheder Chabad, Baltimore
“Danny Louis has been an absolute gift to work with as a preferred vendor for the content writing needs of dozens of our top clients. These are prestigious organizations within the non-profit sector. I know that I can trust him and that our clients are in the best of hands. He’s a talented writer who produces excellent work in a timely fashion and goes the extra mile.”
The Chesed Fund / Crowd Spark
“I reached out to Danny to write our website, and I couldn’t be happier. He was quick and thorough and managed to find language that was concise but got the point across. I’m sure I’ll be back for more.”
Tomchei Yosef Tzvi
“Danny’s written for a number of projects on our website and served clients in need of copy for their fundraising efforts. He hit the nail on the head each time. We’ll be using his services again, and I hope others will also.”
The Chesed Fund
“Danny Louis is well-known for his diligence, trustworthiness, and intelligence. It was no surprise to me, therefore, to find that Danny’s copywriting service turned out to be a solid choice for my organization. Danny took the time to really understand our audience and find creative new ways to connect with them at an emotional level in a way that inspires action… and, ultimately, conversions. I’d be happy to recommend Danny’s services not only to my professional colleagues but also to my friends and family. I count myself as a proud repeat customer of Danny’s and look forward to more high-quality work from him.”
reputationelevation.net
"I would highly recommend Danny Louis for all your copywriting needs. Danny is professional, easy to work with, and keeps to schedule!"
Camp Gavra
Recent Projects
This phenomenal organization hired me to write their web copy and various flyers and brochures. I’m deeply humbled to have been involved, and I hope that we were able to make a difference.
kolhaneshamot.org
This “Chabad House” is much more than that – they have over 20 ongoing projects all over the community, and most of them don’t even display the organization’s name! They hired me to educate the public about exactly what they’ve got going on before and during their major $1 million fundraiser.
lubavitchbucks.org
Cheder Chabad is doing amazing things in Baltimore. Rabbi Chaikin's focus was more on parent involvement than dollars raised (he's the type to keep his eyes on what's really important). He asked me to turn up the laughs and get the parent body excited about putting in some time on campaign day. We all had a blast, and the turnout was excellent.
thechesedfund.com/chederchabad/
THE Process
A QUICK MEETING
We’ll discuss your general goals and the particular project you need to launch. Bring your questions; let's brainstorm and sketch out a game plan. When everything is agreed upon, I'll put together a detailed proposal.
LET’S GO A LITTLE FURTHER
Proposal and contract all set?
Time to get down to business!
Depending on your needs, we might:
Have a thorough meeting with more of your team members, talk with your donors and/or beneficiaries, and/or go into some market research.
TIME FOR DELIVERY
All that research + spot-on messaging = a masterpiece ready to shine.
You’ll get updates along the way, and we’ll have a final meeting to go over everything.
LAUNCH TIME!
All tweaks are done, and every choice has been carefully considered. It’s time to go live! Your website, brochure, campaign materials, and emails are primed to engage your audience.
Congrats!
Reasons To Team Up
(AKA some questions you may be asking yourself):
I believe in what we’re doing. We see the results, but no one else does.
How can we change that?
Everyone sounds repetitive. Is that the only way to do it? Am I meant to just dust off my old donation pitch and walk away with the same $18 as last year?
We cover costs, basically. But is that good enough? I didn’t get involved in this to have it plateau. What can I do?
How can I spend less of my time worrying about fundraising and more of it doing what I set out to do in the first place?
Plan. Invest. Execute.
See into the future
and tell us what it looks like.
That’s how you become unstoppable.
Talk to you soon!
