“A passionate content creator to infuse our blah blah blah . . .” 🥴

Hey everybody!

Back in the day, I scoured job postings for copywriters. Occasionally, I stumbled upon an interesting one, but most sounded something like this:

“Seeking a dynamic content creator to synergize cross-platform narratives, driving unparalleled engagement metrics and elevating brand resonance.”

Or:

“Looking for a passionate wordsmith to craft compelling messaging that will redefine our company’s brand strategy and position us for astronomic fourth-quarter success.”

But, um, like, what?  🤔 😕 😐 😵‍💫

Ever heard anyone talk like that? Me neither.

When I try to read sentences like those, the part of my brain that likes clarity and coherence packs its bags and heads straight for the candy store. 🍭

(I guess that’s why they were looking to hire a copywriter.)

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Good copywriting sounds conversational. It's not about sounding fancy or impressing your high school English teacher. It’s about connection—grabbing your reader by the shoulders (gently, of course) and saying, “Hey, let’s talk.”

When you write conversationally, your reader stays engaged because it feels like a chat rather than a lecture or a marketing buzzword marathon.

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Here are three methods to make your writing more like a conversation:

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1. Use Simple Language

Ditch the jargon. Instead of “leverage,” say “use.” Instead of “commence,” say “start.” When in doubt, keep it simple. 🗣️

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2. Address the Reader Directly

“You” and “your” are your best friends. For example: “You might be wondering…” or “Have you ever noticed…?” This invites readers in.

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3. Break Up Sentences

When we speak to each other, we pause all the time.  We never speak in mile-long monologues. Use shorter sentences and throw in the occasional fragment. Like this. See what I mean?

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Bonus Tool: Hemingway App

If you want to check your work, try the Hemingway App. It grades your writing for readability and highlights complex sentences that are too hard to follow. Aim for a grade level around 6-8—simple enough for anyone to read without sounding like you’re oversimplifying.

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Remember, good writing doesn’t sound like writing. It sounds like talking. The next time you sit down to write an email, appeal, or blog post, ask yourself: “Would I say this out loud?” If not, rewrite it. Your readers—and their brains—will thank you. 🧠🎯

That’s all for now!
Danny 😊

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